Monthly Archive: May 2015

The truth behind seminar operators and their confusing degrees of quality

When you sit through a seminar these days, they often contain an upsell to a programme of sorts. Some of them are good and well worth buying into. Some of them, not so much. You can usually tell the difference between them by the way in which they’re sold, however.

For instance, it’s common for the operator of a dodgy scheme to offer you a range of options, calling them Silver, Gold, Platinum and Platinum Plus or variations of those categories. The Silver one is always cheap and nasty and you can ignore that. The Gold one seems okay, but you’re now nervous that you’re not getting what you really want. So you consider the Platinum one, or even the Platinum Plus, and you end up spending more money than you should. You may have seen this sort of thing before and been confused by it, precisely because it is indeed confusing.

In fact, Platinum Plus is all you should ever, ever want, but you should be paying the Silver price for it. Think of it like this: if Steers were to sell burgers the way these guys sell programmes, your options would be the following:

Table for Blog Post

Now, I don’t know about you, but I have to wonder why anyone would want any of the other options when Platinum Plus is the absolute minimum standard I would accept. And should you be paying R200 for the absolute minimum standard? Not on your life.

You’ll see how operators of credible training programmes tend to be a lot less obscure and get to the point. If they’re not, you’re probably being confused for a reason.